Eric Ries’ book The Lean Startup has revolutionized the way companies are developed and new products are introduced all over the world.
Entrepreneurs of all sizes can use the Lean Startup to continually test their vision, adapt, and modify before it’s too late. In an age when firms need to innovate more than ever, Ries gives a scientific method to building and managing successful enterprises.
Quotes from The Lean Startup by Eric Ries
We must learn what customers really want, not what they say they want or what we think they should want.
Success is not delivering a feature; success is learning how to solve the customer’s problem.
If we do not know who the customer is, we do not know what quality is.
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
All innovation begins with a vision. It’s what happens next that is critical.
Customers don’t care how much time something takes to build. They care only if it serves their needs.
Failure is a prerequisite to learning.
Startups exist not just to make stuff, make money, or even serve customers. They exist to learn how to build a sustainable business.
Lean thinking defines value as providing benefit to the customer; anything else is waste.
New customers come from the actions of past customers.
The two most important assumptions entrepreneurs make are what I call the value hypothesis and the growth hypothesis.
Every extra feature is a form of waste, and if we delay the test for these extra features, it comes with a tremendous potential cost in terms of learning and cycle time.
Our productive capacity greatly exceeds our ability to know what to build.
Stop production so that production never has to stop.
It is also the right way to think about productivity in a startup: not in terms of how much stuff we are building but in terms of how much validated learning we’re getting for our efforts.
The only way to win is to learn faster than anyone else.
Reading is good, action is better.
The ability to learn faster from customers is the essential competitive advantage that startups must possess.
Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
You can’t take learning to the bank; you can’t spend it or invest it.
There is a reason all past management revolutions have been led by engineers: management is human systems engineering.
New customers come from the actions of past customers.
The two most important assumptions entrepreneurs make are what I call the value hypothesis and the growth hypothesis.
If you cannot fail, you cannot learn.
Anything those customers experience from their interaction with a company should be considered part of that company’s product.
There is no bigger destroyer of creative potential than the misguided decision to persevere.
It is insufficient to exhort workers to try harder. Our current problems are caused by trying too hard—at the wrong things.
You can’t take learning to the bank; you can’t spend it or invest it.
The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible.
Entrepreneurship should be considered a viable career path for innovators inside large organizations.
Lean thinking defines value as providing benefit to the customer; anything else is waste.
Image Quotes: The Lean Startup by Eric Ries
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