Hooked is a must-read for any budding entrepreneur who wants to create a product that people enjoy. The ambition of every entrepreneur is to create something that makes people’s lives easier in some manner. However, in order for a product to be helpful, it must be habit-forming. In this book, Nir Eyal provides incredible insight into how to create a habit-forming product. Building a scalable business is critical, and Hooked by Nir Eyal offers crucial advice on how to do it.
We’ve included a few quotes and highlights from the book that is highly relevant and provide a summary of the book’s learnings.
Best Quotes from book Hooked by Nir Eyal
Users who continually find value in a product are more likely to tell their friends about it.
One method is to try asking the question “why” as many times as it takes to get to emotion.
Companies that form strong user habits enjoy several benefits to their bottom line.
The mind takes shortcuts informed by our surroundings to make quick and sometimes erroneous judgments.
To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to.
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Products that require a high degree of behavior change are doomed to fail.
Too many choices or irrelevant options can cause hesitation, confusion, or worse — abandonment.
If it can’t be used for evil, it’s not a superpower.
The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service as the source of relief.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
The first place for the entrepreneur or designer to look for new opportunities is in the mirror.
Building habit-forming products is an iterative process and require user behavior analysis and continuous experimentation.
Make your product so simple that users already know how to use it, and you’ve got a winner.
Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers.
The more information users invested in the site, the more committed they became to it.
Companies increasingly find that their economic value is a function of the strength of the habits they create.
When there is a mismatch between the customer’s problem and the company’s assumed solution, no amount of gamification will help spur engagement.
Negative emotions such as fear can also be powerful motivators.
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