All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. As the title of the book suggests, Stories are what make or break the product it is not about the product it is the story that interests people in buying the product. This book by Seth Godin will help you with better storytelling.
These are some of the best quotes from the book All Marketers Are Liars by Seth Godin.
Quotes from All Marketers Are Liars by Seth Godin
Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.
Something more than our bank accounts is damaged—our egos are damaged. As a result, it’s almost impossible for the marketer to regain our trust.
Different people, different worldviews. People can see the same data and make a totally different decisions.
We drink the can, not the beverage.
Marketers profit because consumers buy what they want, not what they need.
One competitor makes a change and suddenly the entire competitive landscape is different.
Successful marketers are just the providers of stories that consumers choose to believe.
The reason so many effective solutions take forever to get implemented is that the fear of change is greater than the cost of sticking with what you’ve got.
Some people will hear part of your message and make an assumption about what your product does. Other people will ignore that part and instead focus on the way your logo makes them feel. And a third group will ignore all that and just look at the price.
People make decisions big and small based on just one thing: the lie we tell ourselves about what we’re about to do.
Instead of being scientists, the best marketers are artists.
Everything happens for a reason, doesn’t it? Even if you don’t consciously agree with that statement, your brain sure does.
Stories let us lie to ourselves. And those lies satisfy our desires.
A worldview is a lens used to look at every decision a person is asked to make.
Your story is a symphony, not a note.
If you’ve got an idea to spread, you’re now a marketer.
Organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.
No one buys facts. They buy a story.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.