These are the best quotes from the book Good to Great by Jim Collins.

The book Good to Great is based on Jim Collins and his team’s study to discover the recipe for greatness. And why do certain firms succeed while others fail while having the same resources? The book is supported by years of in-depth research.

This book by Collins will benefit everyone, whether they run a successful or failed business. Collins offers solutions that will assist you in not only making your company successful but also in sustaining it in the long run.

Quotes from Good to Great by Jim Collins

Faith in the endgame helps you live through the months or years of buildup.

Good to Great by Jim Collins.

Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.

Great vision without great people is irrelevant.

Good to Great by Jim Collins.

A company should limit its growth based on its ability to attract enough of the right people.

Letting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people.

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The moment you feel the need to tightly manage someone, you’ve made a hiring mistake.

Good to Great by Jim Collins.

Mediocrity results first and foremost from management failure, not technological failure.

People are not your most important asset. The right people are.

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While you can buy your way to growth, you absolutely cannot buy your way to greatness.

Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.

Those who build great companies understand that the ultimate throttle on growth for any great company is not markets, or technology, or competition, or products. It is one thing above all others: the ability to get and keep enough of the right people.

You absolutely cannot make a series of good decisions without first confronting the brutal facts.

You can accomplish anything in life, provided that you do not mind who gets the credit. — HARRY S. TRUMAN

Charisma can be as much a liability as an asset, as the strength of your leadership personality can deter people from bringing you the brutal facts.

When you have disciplined thought, you don’t need bureaucracy. When you have disciplined action, you don’t need excessive controls.

We will never give up. We will never capitulate. It might take a long time, but we will find a way to prevail.

What separates people, Stockdale taught me, is not the presence or absence of difficulty, but how they deal with the inevitable difficulties of life.

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We find out who they are by asking them why they made decisions in their life.

When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of the great performance.

As people decide among themselves to turn the fact of potential into the fact of results, the goal almost sets itself.

The only way to deliver to the people who are achieving is to not burden them with the people who are not achieving.

Few people attain great lives, in large part because it is just so easy to settle for a good life.

The purpose of compensation is not to “motivate” the right behaviors from the wrong people, but to get and keep the right people in the first place.

The world is changing and will continue to do so. But that does not mean we should stop the search for timeless principles.

If you have the right people, they will be self-motivated.

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