20 Quotes from Shoe Dog by Phil Knight


The tale of Phil alias Buck Knight, a small town Oregonian boy who established a shoe company from the ground up, is told in Shoe Dog. Buck began with a $50 loan from his father and gradually expanded his company. He battled back with all his strength when he encountered roadblocks, which he did numerous times.

Knight recalls the numerous dangers and harrowing disappointments that stood in the way of his ambition, as well as his early victories.

The book Shoe Dog by Phil Knight is a must-read for everyone to get a better understanding of how successful businesses are built.

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

The single easiest way to find out how you feel about someone. Say goodbye

When you see only problems, you’re not seeing clearly.

The Cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.

You are remembered, for the rules you break.

shoe dog by phil knight

My hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard won lessons.

I wanted to build something that was my own, something I could point to and say: I made that. It was the only way I saw to make life meaningful.

In the beginner’s mind there are many possibilities, but in the experts mind there are few.

Life is growth, you grow or you die.

Fight not to win, but to avoid losing.

The junk merchant doesn’t sell his product to the consumer, be sells the consumer to his products.

Beating the competition is relatively easy. Beating yourself is a never-ending commitment.

shoe dog by phil knight

Like it or not, life is a game.  A surefire losing strategy.

It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

You measure yourself by the people who measure themselves by you.

It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

Have faith in yourself, but also have faith in faith. Not faith as others defines it. Faith as you define it. Faith as faith defines itself in your heart.

I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.

The best way to reinforce your knowledge of a subject is to share it.

The man who moves a mountain begins by carrying away small stones.

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