These are the best quotes from the book Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.
Jab Jab Jab Right Hook simply means “give, give, give” and “ask.” Gary Vaynerchuk wants to emphasize that before asking people to pay for your service, you must first deliver enough value to your future consumers, as the title of the book suggests. It’s a book that will teach you how to perform content marketing correctly. The book is a must-read for anyone starting a business, especially if it’s an internet firm that needs to be promoted on social media. In this book, Gary Vaynerchuk gives you important advice on how to grow your business online.
Quotes from Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Make it simple, Make it memorable, Make it inviting to look at, and Make it fun to read.
The better you learn the psychology and habits of your social media consumers, the better you can tell the right story at the right time.
No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment, they are deciding to make a purchase.
Social media is like crack—immediately gratifying and hugely addictive.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
It’s extremely hard to create a trending hashtag and bring people to you. It’s far better to listen, find out what’s trending, and bring yourself to the people.
Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.
There is no sale without the story; no knockout without the setup.
Creating skillful native content has little to do with selling and a lot to do with skillful storytelling.
Information is cheap and plentiful; information wrapped in a story, however, is special.
The key to great marketing is remembering that even though you’re all about your brand, your customer is not.
Like great boxers, great storytellers are observant and self-aware. A great storyteller is keenly attuned to his audience.
Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too.
You cannot win big in social media if you’re going to be afraid of emerging technology.
Ideas are shit. Execution is the game.
Creating content that allows us to share our experiences, thoughts, and ideas in real-time is becoming an intrinsic part of life in the twenty-first century.
On social media, the only story that can achieve that goal is one told with native content.
If you’re in business, first and foremost, you have to be nice. Show your customers that you care.
Your story needs to move people’s spirits and build their goodwill so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
Micro-Content + Community Management = Effective Social Media Marketing.